On this page
Questions to practise
Tell me about a deal you won and how you won it.
Dana wants to see how you sell in real life, not in theory.
Say who the customer was, what they needed, what you did, and how it ended. Use 'I', not only 'we'. Be ready for follow-ups like 'What did you do yourself?' or 'How did the customer react?'
Tell me about your biggest deal: its size, your part, and how you closed it.
In sales, numbers matter. She checks that you can give details and be honest about your role.
Give the size as a real number or a clear range. If a team helped, say so, then explain your own part. Describe the moment the customer said yes, and what they said or felt.
How do you find new customers?
Finding leads is a big part of the job. She wants to see that you can start conversations yourself.
Name the ways you use, like calls, emails, events or referrals. Say which one works best for you and why. Give one short example of a new customer you found.
A customer says, 'Your price is too high.' What do you say?
Price worries are very common. She wants to hear calm, clear steps.
Show your steps: listen first, ask a question like 'What feels too high?', then answer with a fact or example. Explain what the price includes, or how it saves the customer time or money.
How do you handle a customer who says no?
She wants to know if you listen and stay professional when it is hard.
Say that you ask why, and you listen to the answer. Give one real example. Say what you did next. Maybe you offered something different, or you followed up later and the customer came back.
How did you do against your sales targets?
Dana likes clear numbers. Targets are a big part of the job.
Use your own real number, for example 'I reached my target in __ months out of 12.' Be honest. Then say what helped you reach it, like more calls or better follow-up.
What did you do when a month was slow?
Every salesperson has slow months. She wants to see that you take action.
Describe one slow month. Say what you did: you called old clients, asked for referrals, or changed your plan. Say what the result was, even if it was small.
How do you plan your week and keep track of your customers?
She wants to know if you are organised and do not forget follow-ups.
Explain your simple system, like a customer list, a CRM or a calendar. Say how you choose who to call first. Mention how you note each customer's needs and next steps.
How do you keep good relationships with your clients?
Keeping clients is often easier and cheaper than finding new ones.
Give clear habits, like regular check-in calls, fast answers to problems, and remembering what each client needs. Share one example of a client who bought again or recommended you.
Why do you want to work in sales here?
She wants to see that you understand the job and feel motivated.
Say what you enjoy about sales, like helping customers or reaching goals. Connect it to the product or the team. Keep it honest and short, with one real reason from your experience.
Let me think of a good example.
Clara
AI coach
Leo
AI coach
Lines to try
Let me think of a good example.
The customer was a small shop owner who wanted a cheaper supplier.
I always ask the customer a question before I answer their worry.
First I ask what feels too high. Then I show what the price includes.
Last year I reached my target in __ months out of 12.
When a month was slow, I called my old clients and asked for referrals.
Common questions
What if I don't remember exact numbers?
Give an honest range or a clear result. For example: 'about 20 new clients a year' or 'I reached my target in most months.' Don't invent numbers. A true, simple answer is better than a big number you cannot explain.
What if my English is not perfect?
That is fine. Use short sentences and speak slowly. If you need time, say 'Let me think of a good example.' Clear stories with real actions matter more than difficult words. Practise your main stories out loud before the interview.
How long should my answers be?
Try about one to two minutes for a story. This is a guide, not a rule. Say the customer, what you did, and the result. Dana is quick, so keep it clear. If she wants more details, she will ask.